Introducing: Sane Love Notes
Meet love.sane.fyi: a dedicated page made for creating and sharing love letters on Sane.
Two months ago, Fran — one of our earliest and dearest users — started creating TikTok content for Sane. We wanted to experiment: see how the message of Sane resonated with different audiences and how the TikTok algorithm could help us get in front of them. If we had any idea of what to expect, it certainly wasn’t what was about to follow.
Fran made a k-pop themed video about how to make a digital birthday “space” on Sane. The video blew up, and teenagers primarily in Asia signed up on Sane to create birthday spaces for their loved ones. To our surprise, the trend didn’t wind down. The teens kept coming, and not just for birthdays but for anniversaries, monthiversaries, and even as appeals to make up with their SO after a fight. Sane had turned into a tool for creating the modern mixtape.
What was even more surprising was the social nature of this. Around 50% of these new users were choosing to make their declarations of appreciation public. These spaces — filled with music, photos, stickers, and love letters — are so distinct and wildly creative. They are cat, monochrome, or manga themed. Or filled with sparkles and fireworks!
To us, as the creators of Sane, it has been such a pleasure to witness this unexpected use case unfolding on the platform. We wanted to tap into it and create something specifically targeted for this new crowd of lovers. Today, we are introducing love.sane.fyi: a dedicated page made for creating and sharing love letters on Sane. The spin-off also features our first ever public discovery stream. You can browse love spaces created by other users and make yours discoverable, too.
We’re early on our love journey, but feeling excited about where this takes us! Our TikTok launch video for love.sane.fyi from yesterday now has almost 100k views, thousands of bookmark saves, and many comment requests for mobile. And we’re thrilled to have welcomed hundreds of new users already. If you’re on the love boat, go test it out and let us know what you think.
<3
Ida, Tiina, Dane